The Indian Premier League, with its extravagant atmosphere and notable players, has geared up for the 2024 season. This IPL has its share of excellent players, aggressive batting, and mind-blowing matches.
The rise of new and young players has set a wave of excitement as they showcase their skills this 2024 IPL season. However, just like cricket is not just a sport, fans are not just stadium goers.
Those who cannot make it to the stadium ensure that they watch their favorite teams on television or mobile phones. Then comes a set of fans who are more into betting for their favorite teams. Cricket betting is legal if done from trusted sites like 99 Exchange.
These sites ensure that you have a good bet and earn real money. But is the Indian Premier League only about cricket? Let’s find out!
IPL Advertisement: Ensuring Views and Gathering Crowd
Advertisements play a major role in promoting anything- from sports to apparel brands to movies. The Indian Premier League is no different, as players and movie stars come together to make eye-catching advertisements before the IPL season to gather a crowd.
From Sunil Shetty and R Madhavan to Aamir Khan, we have seen a lot of celebrities with popular cricketers like Rohit Sharma, Jaspreet Bumrah, Hardik Pandya, Mitchel Starc, Shreyas Iyer, etc in an advertisement.
However, some advertisements hit home, while others fail to capture the audience. Some of the popular advertisements are:
Dream11
The Dream11 team has done extensive marketing to promote the Indian Premier League season 2024 by collaborating with celebrities from both big and small screens. Dream11 has additionally collaborated with teams like Sunrisers Hyderabad, Mumbai Indians, etc, and made exclusive advertisements with the players of the specific teams.
This has not just popularized Dream11 but also allowed fans to connect with their favorite teams. From trust falls in Sunrisers Hyderabad to the cup rivalry between Mumbai and Delhi, these entertaining ads have kept the audience hooked!
JioCinema
JioCinema launched an exciting IPL ad where we see a pickpocketer in a metro trying to steal a girl’s wallet. Just as he was about to commit the act, everyone in the metro coach cheered while watching the match, preventing him from taking the wallet.
The girl retorts, “Should’ve taken it,” while the audience is split, whether she is talking about the wallet or the catch in the match. These light-hearted ads further increase the spirit of cricket, promoting it as a favorite sport.
Star Sports
Star Sports is an engaging and fun ad in which captains like K L Rahul representing Lucknow Super Giants, Hardik Pandya representing Mumbai Indians, Shreyas Iyer representing Kolkata Knight Riders, etc., feature in various scenarios where the respective home teams are playing on television.
The ad captures the true essence of the tournament, with the excitement on sixers and disappointments on wickets among fans nationwide.
Takeaway
Most Indians suffer from cricket fever. Whether heading to the stadiums in sweltering heat or doing 99 Exchange Sports Betting, fans soak in the cricket fever in every way possible.
Though advertisements help a lot in promoting a team or the entire Indian Premier League, the audience almost always welcomes light-hearted ads without any hurtful sentiment. This shows that Cricket is not just a sport for the Indian masses but rather an emotion.