Coming up with the idea for an event and bringing it to life is just the beginning of your battle. If you don’t sell tickets for people to attend, the event will have been for nothing. So, here is how to sell tickets for an event online in three easy steps so that all your hard work won’t be for nothing.
Find A Ticketing Platform
The first step to selling tickets online is to choose your ticketing platform.
Make sure you find one that provides you with all the necessary features you will need to sell tickets for your event.
- Low Fees
- Unlimited tickets
- Event calendars
- Ticket scanner
- Customer analytics
- Ability to edit orders
If you are holding a smaller event, we suggest not selling tickets on Ticketmaster or other popular platforms because they are more geared to help larger events. Their customer supports teams are very slow to help smaller event holders get their platform up and going.
We suggest going with a platform that is geared towards both large and small events, like TicketsCandy.
Get A Merchant Account
The second step is to find a merchant provider to process customer payments. Often, ticketing platforms partner up with merchant providers to provide you with good deals and ease of use. So, be sure to check out your ticketing platforms’ information and merchant providers to see which one works best with them.
Some common merchant providers for you to consider include Square, Stripe, and Paypal.
Create A Website And Market Your Event
Once you have a merchant account connected to your ticketing platform, it’s time to insert your ticketing widget into a website. The more SEO optimized and user-friendly your website is, the more tickets you will sell.
You will also need to market your event and have links to your website to draw people’s attention to it. You can do this by posting about it on social media or using Google Ads. Word of mouth can also do you well, so be sure to tell everyone you know that you are holding an event.