Impact of regional content on OTT platforms!

The Indian entertainment industry has changed drastically in the past few years, owing to the arrival of the internet, OTT platforms, and globalization. Today, the industry is no longer restricted to the mediums of radio, television, and other such means. Technological advances have revolutionized the entertainment space in a big way. Especially after the pandemic, a dramatic shift has been witnessed in consumer behaviour. 

People are no longer interested in stepping out just for entertainment when they have easy accessibility to OTT platforms. At the click of a button, you have the entire world of entertainment today. Because of all this, the streaming industry has become a big hit not only at regional level, but across the world. 

What is an OTT platform? 

An OTT (Over the Top) platform is a media service that provides audio and visual content on the internet at the request of customers. It is basically a subscription-based video-on-demand service. The content on OTT platforms is usually accessed by websites or mobile apps. However, it can be enjoyed on smartphones, tablets, laptops, desktops, smart televisions, and other such devices. Some of the most popular OTT platforms that have more than 200 million subscribers worldwide include Netflix and Amazon Prime Video. 

Top Reasons for OTT Popularity at Regional Level

Major OTT platforms have started including regional films, TV shows, and other important programs for their audiences. Whether it is Netflix or Amazon Prime, people have content to watch in regional languages as well including Tamil, Telugu, Malayalam, Bengali, Kannada, and more. 

Such is the popularity of OTT platforms today that numerous regional OTT services have been launched. And as these platforms have an affordable monthly-based subscription, they have garnered huge popularity amongst people. Other reasons include demand for fresh and original content, ease of payment, multiple choices for content from all genres, and more. 

You can buy an android set top box like the Airtel Xstream box and connect it to your normal TV to enjoy smart TV benefits. Isn’t that a great option to watch regional OTT content on your TV? 

How Regional Content is Impacting OTT? 

As behavioural pattern of customers has changed in the last couple of years, big OTT platforms like Netflix and Amazon Prime Video have also been influenced largely. They too have started producing regional content like never before and have let the audience stream in various local languages. 

It is because the local content has gained immense popularity and the audience looks forward to enjoying a fresh variety of films, TV shows, web series, and more. That’s one of the reasons why home-grown OTT players have registered huge success lately. 

Top OTT platforms for Regional Content in India 

Due to the increase in demand for regional content on OTT platforms, several local OTT media services have witnessed a huge rise. Some of the top OTT platforms for regional content in India include: 

  • Sun NXT (Tamil, Telugu, Kannada, Malayalam, and Bengali Content) 
  • Hoichoi (Bengali Regional Content) 
  • Koode (Malayalam Regional Content) 
  • Aha (Telugu Content) 
  • Planet Marathi (Marathi Content) 
  • BIGFlix (Tamil, Telugu, and Bengali Content) 
  • Manorama Max (Malayalam Content) 
  • Addatimes (Bengali Content) 
  • Hungama (Punjabi, Tamil, Telugu, Hindi, and Bengali Content) 
  • Asianet Mobile TV+ (Malayalam Regional Content) 

Apart from OTT platforms, you can also watch interesting regional content on DTH services. So, get your DTH recharge done and enjoy your favorite show or movie today.