It is estimated that there are almost 2 billion websites in existence now! If you own one of these, then you may be thinking of giving it a fresh makeover. Many businesses make the mistake of setting up their site initially and then never changing it over time. Once 10 or 20 years have passed, this can be a real issue.
Over periods like this, web design and consumer habits can have shifted greatly. This can mean that what was once a cutting-edge website now looks a little outdated. If you find yourself in this position, do not worry! The simple answer is to invest a little time and money into giving your site a modern revamp. If you need a few ideas to get started, the below should help.
Invest in UX
User experience (UX) is central to any decent, modern website. It is also a great way to revamp your current one to bring it up to date. UX involves paying attention to anything a user may experience when on your site and making it as enjoyable as possible. Ultimately, this will affect not only how consumers feel about your site and brand but also how high your site ranks with major search engines. From making sure that your site’s navigation is simple to it being mobile-friendly and the checkout process being convenient, there is a lot that you can do here to make your business a success.
Add an opt-in email subscription pop-up
While new General Data Protection Regulation (GDPR) laws do mean that you must get prior consent to collect consumer email addresses for future use, adding in an email subscription pop-up is a great way to modernize your site. Rather than sending out letters or flyers in the post, it allows you to connect with those who want to in a more up-to-date way. Once you have built up an email list this way, it is a good idea to use the best email outreach tools to communicate with them. These modern tools allow you to take the email addresses you have collected and automate sending out a message to them all. It makes telling large numbers of consumers about new offers or promotions much quicker and easier.
Follow WCAG regulations
A truly modern website must be accessible for anyone who wishes to use it. Following the recommendations laid out in the Web Content Accessibility Guidelines (WCAG) is a great way to do this. Doing this will help your site to become more modern as it will cater for everyone who wishes to view it, regardless of any conditions or disabilities they may have. Much of this will be around the content on your webpages, which includes text, images and video. Common changes you could make here are adding alternate text to images and making sure that you have an appropriate color contrast ratio.
Modern, fresh and cool
How your website looks will determine how many people will visit, how many will stay to look around, and ultimately how many sales you make through it. An old-fashioned site will be a real turn-off for the public and see them head elsewhere. To give your website a modern makeover, the above tips are some of the best around.
